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Homepage Usability: 50 Websites Deconstructed, by Jakob Nielsen, Marie Tahir
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The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites.
The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site's homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site's purpose and summarizes its success--or failure--at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.
- Sales Rank: #1149962 in Books
- Color: Multicolor
- Published on: 2001-10
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.94" h x .74" w x 9.90" l, 2.52 pounds
- Binding: Paperback
- 336 pages
Amazon.com Review
While there is a plethora of books available that provide tips on Web design, most authors leave a significant gap between the theory and practice--a gap that is left up to the reader to fill. Homepage Usability: 50 Websites Deconstructed boldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on home page design as the most important point of presence for any Web site.
This definitive work is coauthored by Jakob Nielsen--the accepted industry expert in Web usability--and Marie Tahir, an expert in user profiling. Their collaboration has produced a guide of such rare practical benefit that Web designers will likely wear out their first copy scouring the pages to savor every last morsel of wisdom.
The book begins with a chapter of precise guidelines that serve as a checklist of the features and functionality to include on your home page. The specifics found in categories such as "revealing content through examples" and "graphic design" will quickly hook you and whet your appetite for more. These guidelines are followed up with hard statistics and an examination of the ominous Jakob's Law: "Users spend most of their time on other sites than your site." Here you'll find some interesting statistics about how various conventions like search, privacy policies, and logos are used.
All this leads up to the showcase element of the book--a systematic deconstruction of 50 of the most popular home pages on the Web. The authors painstakingly pick apart each in an uncompromising autopsy of usability. Each site is graphically analyzed for its use of real estate and summarized with the frankness only found from true experts. Then each section of the home page is bulleted and analyzed for potential improvements.
It's a bold move to offer a critique of industry-standard Web sites such as Yahoo, CNET, and eBay, but the authors have done such a fine job that the designers of those sites will surely make reading this book a high priority. For the rest of us, this work will serve as an invaluable gospel. --Stephen W. Plain
Topics covered: Design guidelines, convention usage, screen real estate, navigation, content presentation, search facilities, links, graphics and animation, advertising, news, customization, and customer feedback.
From Library Journal
Nielsen, dogmatic don of web usability, and his strategy director Tahir believe that a company needs a well-designed homepage to succeed online. They provide 113 brief usability guidelines that lead into a chapter on homepage statistics, giving readers an idea of conventions to follow or break. The homepages of 50 major web sites, from About.com to Yahoo.com, are then pictured and critiqued in terms of those recommendations and statistics. A useful resource for both novice and professional web designers; recommended for all libraries.
Copyright 2002 Cahners Business Information, Inc.
From the Publisher
Homepage Usability: 50 Websites Deconstructed is renowned web usability evangelist Jakob Nielsen and research partner Marie Tahir applying web usability metrics--as well as some very interesting commentary backed up with quantitative research and analysis--to some of the most high-profile sites on the web. If Nielsen's groundbreaking Designing Web Usability: The Practice of Simplicity is an entertaining academic lecture-hall experience, Homepage Usability is pure field trip. What works? What doesn't? Why? And how can it be improved? Find out here. And apply what you learn from these quite-real-world examples, beautifully presented in a full-color, oversized (10” x 10”) format...
Most helpful customer reviews
38 of 38 people found the following review helpful.
50 Web Site Deconstructed
By A Customer
According to this book, users spend most of their time on other sites than your site... When a user visits your site, he/she will be bringing a large load of mental baggage accumulated from prior visits to thousands of other home pages. So by the time they reach your web site, users have accumulate a generic mental model of the way a homepages are supposed to work, based on their experience on these other sites.
It is a very interesting point. According to authors of the book, there are few large web sites that might count themselves among the first 10 to 20 sites visited by new users. And design of these web sites dictate the design conventions that a user will expect when he/she visits other web sites.
Example of some of these conventions mentioned in the book are:
upper-left corner is the best place for a site logo
upper-right corner are more generic locations for search widgets and "help" links
Navigation of the site is best usable either as a tab-style (such as in amazon.com) or as a column on left side of the page (such as in CNN.com)
Links should be blue-underlined, and visited links should be purple-underlined
footer navigation links should be only for "foot-note-related" content and should be limited to no more than 7 links
on and on it goes
So how do authors derive these conclusions? The process is actually very interesting. They conduct studies of top 50 chosen web sites and group their findings into conventions.
The book also "deconstructs" those 50 chosen Home Pages, and provides annotated analysis. You may find it interesting. Among those are such sites as About.com, Accenture.com, Yahoo.com, BBC Online, CNET, Disney, eBay, Microsoft, IBM and many more.
Although majority of the book is on annotating home pages, authors also give some generic tips on home page design. Some of those tips I recall are:
liquid page layout is preferred over fixed sized tables
the most optimal page width is 760 pixels (for fixed layout)
page length of the homepage should be around two full screens, but not more than four
frames suck big time
horizontal scrolling is the curse
"Guest Books" are not for pros
Do not use exclamation marks!
and on and on it goes
While reading homepage annotations, I felt very strong emphasis on the title of the homepages (the one between and tags). These tags are easily left un-noticed, one would think. But properly chosen titles make big difference while bookmarking your page. Try it yourself.
In other words, do not start your titles with "The" and "Welcome", because in person's favorites lists, it would be misplaced in the alphabetical order.
I strongly recommend this book to anyone venturing in Web Designs.
P.S. Although the book is on Home Page usability, the book itself doesn't seem "usable" at all. Size of the book is so clumsy that doesn't fit in a standard sized book shelf.
3 of 3 people found the following review helpful.
Excellent and Worthwhile Information
By Susanna Hutcheson
After reading some of the reviews here, I almost didn't buy this book. But I'm glad I did. I agree that some people might find some of the critiques nit-picking. I also agree that the authors are not qualified to give copywriting advice.
But the point about exclamation marks on the homepage is a good one. They are overused. I've overused them myself. And they do make a page look like so much hype in many cases. Copywriters get carried away with hype and the web is no place for that.
I don't think we can take anyone's advice in total all the time. But I can tell you this. After I read only a few pages in this book I saw changes that I needed to make.
After looking at the critiques in the book, I can easily see the small very fine details that can make all the difference in the world in usability and, moreover, in marketing.
Jakob does extensive testing with real people and I have a lot of faith in his findings. His word is not the last word. But I trust him and I think people who are involved with designing or writing Web sites should read what he writes.
They don't have to agree with everything. But not to read him would be a mistake.
The changes I've made due to his advice have paid big dividends. I don't hold 100 percent to everything he says. But I believe I have a site that is very user-friendly in part because I apply his principals and I pass them on to my clients.
If people would just read the intricate detail in each critique, they would see what one small change could make and why it should be done the way the authors suggest.
I would have given the book five stars but the book itself had some misspelled words and it used the word "website" instead of "Web site" which is the accepted way to write it. I don't necessarily blame the authors for that. It was probably a low level editor who let those errors happen. But they shouldn't be there. Especially in a slick, well designed book and a book about usability and perfection.
But to anyone involved in making decisions about a Web site --- especially designers and copywriters --- I highly recommend this book.
Susanna K. Hutcheson
Owner and Executive Copy Director
Powerwriting.com LLC
13 of 14 people found the following review helpful.
Simply Amazing
By Eric Leebow
In my research of writing my You Are Here Internet Guides, I have personally visited and toured well over 15,000 Web sites and I must say I find this book very impressive. A flawless job of deconstructing these 50 sites makes you want to look more introspectively at what visually stimulates viewers. It explains in detail what insightfully makes Web design sufficient and efficient for the viewer. The commentary is very easily spoken and will make you think twice about some characteristics of Web design. Things you may have normally taken for granted in Web design are pointed out. For instance, intricacies such as arrows pointing at words and how to keep it simple with text links make the user well informed. Or how some redundancies keep the user from reading more, and in turn decrease the impact of the intended marketing message shows that somes sites may be susceptible to overusability. The book takes the word "clutter" and defines it, and explains ways around it. The simplicity concept is explored deeply, explaining a site can be easy to use without sacrificing good content.
I like how each site deconstructed has a pie chart that tells you can quickly and easily look at and see what the homepage allocates space for.
Much thought put into critiquing the sites. I found the homepage design statistics in the beginning to be quite useful and accurate.
Overall, the book is a masterpiece. There is a chock full of thought into each homepage.
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